Jan 24
  • Registration Starts
  • Startup Weekend Orientation
  • Dinner & Networking
  • Welcome
  • Pitches Start & Voting
  • Teams start forming and discussing ideas.
  • Teams pitch business idea to coaches
  • Building closes


Jan 25
  • Arrive, simple breakfast & coffee & teams start working
  • Teams check in, call for help
  • Optional mini workshop on customer validation
  • Lunch
  • Coaches arrive for orientation
  • Coaches are available
  • Optional mini workshop: Interpreting results from customer validation
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Teams pitch to coaches
  • Building closes.


Jan 26
  • Arrive, simple breakfast & coffee & teams start working
  • Teams check in, call for help
  • Optional mini workshop: Finance and pitch deck
  • Coaches arrive for orientation
  • Lunch
  • Coaches are available for pitch practice
  • Tech check for presentations
  • Dinner
  • Team photos
  • Awards & Celebration
  • Wrapup
  • Go home!
Platinum Sponsors
Gold Sponsors
Silver Sponsors

Mark Richards

Mark is currently the VP of Products at Jemstep. He has been an executive with numerous venture-backed Silicon Valley startups for the past 17 years.

Mark co-founded San Hill Partners, where he helped early-stage startups develop and market their products. Companies include Airespider (acquired by Ruckus Wireless), SliceRides, ZipDX,, eKidsMovies, Kailea Networks, and iQor Technologies. Prior to Sand Hill, Mark co-founded NetMind, which sold to Intellisync (Nokia) for $800 million. Mark was also VP of Marketing for Aeroprise, which was acquired by BMC, and VP of Product Marketing at Intellisync.

Mark holds three software patents and his work is featered in the book Nail It Then Scale It by Furr and Ahlstrom. Mark holds a BSEE from the University of Illinois, an MSEE from the University of Arizona, and an MBA from San Jose State.


Gary Golomb

Gary Golomb currently leads New Technology Research and Development for information security start-up Cylance, Inc, in addition to performing technical due diligence assessments and providing market opinions for Venture Capital firms on the East and West Coast. Prior to these roles, Golomb was the CEO of Proventsure, Inc. a company founded on technology he developed to provide continual Risk Assessment for large enterprises. Proventsure achieved an international customer base prior acquisition by NetWitness Corporation in 2009. Golomb helped advanced the technology portfolio of NetWitness through their subsequent acquisition to RSA, the security division of EMC. He has also served as the Director of Research and Development for the Dragon Network Intrusion Detection System and several other roles in the computer forensics industry.

Golomb served in the U.S. Marine Corps as a Recon Marine in 2nd Force Reconnaissance Company and deployed internationally as part of the Special Operations team of the 24th Marine Expeditionary Unit.

Brooks McChesney

Brooks McChesney has been an entrepreneur and senior executive in technology companies spanning multiple vertical markets and industries. He has demonstrated repeated success in developing market-based competitive advantage in emerging technology markets. Combining a legal and business background he fully understands how to negotiate win-win agreements and turn them into meaningful, long-term strategic relationships with clear performance metrics and defined success factors.

Most recently he served as Entrepreneur-in-Residence at Intel and previously as the President & CEO of Vidient Systems, a Company he founded and whose core technology he successfully spun out of NEC’s Multimedia Research Lab, which produces intelligent video surveillance software used to secure critical infrastructure both civilian and military, transportation hubs and other sensitive facilities worldwide.

LuAnn Meador

LuAnn Meador is recently past Chair of the Board of Directors for the Salinas Valley Chamber of Commerce for 2013. She is also on the Executive Board for the Steinbeck Regional Innovation Foundation and Cluster, leading the charge to establish as Entrepreneurial Incubation Center in downtown Salinas, along with serving on the Executive Board for United Way. Previously, she served as Vice President, and Regional Marketing Director for 1st Capital Bank and spent seventeen years with Wells Fargo Bank as a Vice President and Manager, in Monterey County. She currently co- owns Meador Estate Vineyard and a past co-owner of Ventana Vineyards Winery, which sold wine in over 20 markets. Her love for branding and marketing Monterey County’s wine industry and the hospitality industry lead her to developing “ The Great Wine Escape Weekend” event, while serving as President for 2 years for the Monterey County Vintners and Growers Association. She was honored by the Hospitality Industry and received the “The Hospitality Professional of the Year” award for her work in the Hospitality Industry and Wine Industry. Due to her passion for the wine industry, she was selected to assist in working on the 25 year plan for Monterey County’s general plan to establish the “Wine Corridor” in South County for the County’s wine industry. With her entrepreneurial spirit she recognized the shortage of wine distributors for small to medium size wineries, which lead her to starting her own Wine Distribution Company, representing over 35 Californian wineries and International wines, from Spain, Italy and Australia, through the State of California.

Marylou Shockley

Dr. Marylou Shockley is currently the chair and an associate professor at CSUMB Business School. She has been teaching at CSUMB since fall 2006. Professor Shockley was previously at Oxford University in the United Kingdom. Her focus is on management, leadership, diversity, and corporate governance from a social responsibility perspective. Professor Shockley holds several degrees. In addition to attending Oxford University to obtain her doctoral degree at the Said School of Business, she also holds an M.S. degree in business from Stanford University as a Sloan Fellow. Dr. Shockley has also attended the University of Southern California for her MBA and the University of Hawaii for her BBA.


Brad Barbeau

Assistant Professor

Brad Barbeau is Assistant Professor of Economics and Entrepreneurship at the CSU Monterey Bay School of Business. His teaching focuses on the design and funding of startup businesses, and he is coordinator of the school's agribusiness concentration. Dr. Barbeau's entrepreneurship research is on innovative business models and his agribusiness research focuses on water quality regulation. He holds his MBA, and M.A. in economics and P.h.D. in business administration from the University of Michigan's Ross School of Business. Brad is on the board of California Coastal Rural Development Corporation, and lender to agriculture and small businesses, and of GraniteCrete, Inc., a startup company which sells a green paving material. He is a member of the Monterey Rotary Club. He lives with his wife and two children near Salinas, California.

Alan Barich

Barich Business Services

Alan Barich’s 30 years of engineering, sales, marketing and general management experience include having complete profit and loss responsibility for business success in the power industry, manufacturing and logistics and 15 years working inside start-up companies. He has run small, privately owned businesses as well as large divisions of publicly held enterprises. Alan is a consultant for the California Energy Commission assisting alternative energy technology developers to commercialize their discoveries and developments.

Alan has turned around small companies by managing cash flow and customer confidence. He worked up the ranks of the Enterprise Engine Company, an engine-manufacturing division of both Transamerica Delaval and, later, IMO Industries, from field engineering to sales and marketing to customer service to general manager of the division. He was then recruited to create the TurboCare Division of IMO Industries, now a cash cow for Siemens, from 5 former competitors servicing the after-market needs of turbo machinery world-wide.

After successfully positioning TurbCare in the market, Alan worked with start-up companies in Silicon Valley, then provided turn-around general management for a failing aftermarket engine company in northern California, managing their cash flow and client relations to bring them back to profitability. Alan’s experience also includes 10 years as vice-president of a privately held warehousing and logistics company managing all aspects of the business. Alan holds a bachelor’s degree in mechanical engineering from California Polytechnic University at San Luis Obispo.

Al Budris

Al Budris is a 33 year bicycle industry veteran, having spent his entire adult life learning the industry from the bottom up as a competitor, retailer, professional mechanic, product manager, brand manager, marketing executive, business development executive, controller and president at various companies. Al established Alpha Sports Associates in 2006 to help clients create sustainable competitive advantage and successful go-to-market strategies. Al has a Bachelor of Arts in Business Administration from Golden Gate University and a Master’s of Business Administration from San Jose State University. Al teaches finance, marketing, critical writing and ethics for the College of Business. Al is at

Ted Cocheu

Ted Cocheu's dynamic career includes founding two Internet start-ups and two consulting firms, as well as holding management positions in both private and public sector organizations. His most recent company, Altus365, provided a cloud-based collaborative knowledge sharing platform that was adopted by such industry leaders as Cisco Systems, General Motors, HP, IBM, Oracle, Symantec, Texas Instruments, and VMware. He invented the ability to search through vast libraries of cloud-based video down to the spoken word and bootstrapped the company to $9 million with no outside funding. He received his BA/MA from UC Santa Barbara.

Matthew Coombs

Vice President of Information and Technology Resources

Matthew Coombs currently acts as the Vice President of Information and Technology Resources at Hartnell College, overseeing all administrative systems and new technology advancement. Coombs is leading a state-of-the-art Virtualization and Virtual Desktop Integration initiative at Hartnell that will result in optimizing and increasing access to technology to thousands of Hartnell students throughout the Monterey County Peninsula.

Coombs also currently consults with organizations that anticipate a need for enterprise integration, enterprise business intelligence or enterprise system deployment. He is active in multiple open source projects, such as Kuali, Drupal and Sakai. Prior to Hartnell, Coombs led San Joaquin Delta College to contribute and become active as one of 9 Kuali Founding Partners, serving 25,000 students.

Coombs has contributed his management and entrepreneurial spirit to multiple Higher Education software companies, from the early dot com start-up success Campus Pipeline, which raised over 110 million dollars, to managing product launches for the 800 lb. gorilla in the space, SunGard Higher Education based in Philadelphia, PA. Coombs played an active role in the development and introduction and management of multiple key Kuali and SunGard products including the largest market share portal in higher education. Early in his career, he also co-founded iShopper Inc., one of the first e-commerce experiments of the web.

Chuck Erickson

Principal of CECO Innovation, LLC

Chuck Erickson is active in Business Incubation in Silicon Valley. Over the past 18 years, he has assisted over 150 companies in achieving market entry and in raising over $750,000,000 in growth capital. He is currently working with a number of start-up technology ventures in agriculture, bio-science, alternative bio-fuels, software, and transportation.

Erickson has had an active Executive Coaching and Mentoring practice since 1996. He has over 30 years of international business experience. Currently, he is coaching and mentoring business owners in construction and civil engineering.

Mr. Erickson holds a BSEE from Illinois Institute of Technology.

Catherine Hambley

Catherine is a strategic business partner working with organizations, teams, managers, and leaders (from front-line to C-suite), to promote their effectiveness and success. She has experience with Fortune 100 companies, healthcare, the transportation industry, high tech, agriculture/produce, mergers and acquisitions, family businesses, and not-for-profit organizations. Some of the organizations that she has worked with include Granite Construction, Google, Church Brothers Produce, Stanford Alumni Consulting Team, The Neuroleadership Group, The Advisory Board, Community Hospital of the Monterey Peninsula, Salinas Valley Memorial Hospital, Kontagent (web analytics start-up), Monterey city government, Carmel Foundation, and several Monterey county non-profit agencies

Chris Khan

Board Chair, Joint Venture Monterey Bay.

As President of Joint Venture Monterey Bay, Chris facilitates regional collaboration around sustainable solutions to regional issues. He is also a principal of Khan-Bernier, a sustainable business development services consultancy.

Chris brings educational program experience from 10 years with CSU Monterey Bay and business incubation experience from nearly 10 years with the Marina Technology Cluster where he worked with over two hundred clients. His background also includes 18 years of production, engineering, operations and general management in the semiconductor industry. As CEO of Epitaxy, Inc. in Silicon Valley, he led the company to acquisition by LG of Korea. He holds an MS in Management and Information Technology, a BS in Telecommunications, Multimedia and Applied Computing, and is a graduate of the Leadership Monterey Peninsula program.

Chris currently serves on the boards of “Loaves, Fishes and Computers", "Leadership Monterey Peninsula” and “Brand Monterey Bay”. Chris serves on the steering committees of “The Startup Challenge” (formerly "Monterey Bay Regional Business Plan Competition"), Monterey Bay Regional Climate Action Compact" and the "Monterey Bay National Heritage Area Alliance", as well as the marketing and outreach committee for Monterey Bay Community Power.

Mary Ann Leffel

Monterey County Business Council

Mary Ann Leffel retired from a 45year career in the banking industry, working for large and small banks all over the US. In 2008/2009, she served as Director of Business and Industry Relations for the California Homeland Security Consortium. She is a Founding Principal of Veritas Associates, LLC.

Ms Leffel is active as President of the Monterey County Business Council Board, co-founder of the Competitive Cluster Initiative, a public private partnership for economic development in Monterey County, Vice-Chair of Monterey County’s Overall Economic Development Commission and as Chair of the county’s Workforce Investment Board Oversight Committee.

Ms Leffel is also an elected official, serving as a Director of the Monterey Peninsula Airport District She currently serves on the boards of numerous regional business and community organizations and also serves on the Business Advisory Council for California Community Colleges and the advisory board of Leadership Monterey Peninsula.

Eric Liguori

Dr. Eric Liguori is the Assistant Director of the Lyles Center for Innovation & Entrepreneurship where he co-directs CSU Fresno’s Coleman Fellows group and advises the Collegiate Entrepreneurs’ Organization. He is a founding member of the USASBE Launch leadership team ( as well as a founding collaborator to the Entrepreneurship Education Project ( Nationally, Dr. Liguori’s work has been featured in The Entrepreneurship Educator and on In 2013 he founded ‘SOLD! An Entrepreneurial Sales Skills Bootcamp,” a 5-week intensive sales training program aiming elevate the sales acumen necessary for start-up success.

Bob Lippi

Bob Lippi is a graduate of UCSC studying journalism. He worked in Advertising, Marketing and sales with his own company, Lippi & Much More. Provided copywriting and advertising services for a Midwest manufacturer. Combined his unique experiences to provide printing and promotional services at Bob The Printer since 2002.

Khaled Mabrouk

Khaled Mabrouk is an Entrepreneur, and a marketing coach. Utilizing his Industrial Engineering skills as a basis, he initially developed his marketing skills at Systems Modeling Corporation selling Discrete Event Simulation software and services. Next, as an entrepreneur for 13 years, he built a successful Operational Engineering firm

Bob Maffei

Business and Accounting Instructor

Robert Maffei is a business and accounting instructor and a Samuel Moore Walton Fellow at Hartnell College, as well as an entrepreneur. Robert Maffei’s passion is sharing over 15 years of both private industry and entrepreneurism experience with his students. His experience includes a family owned business in manufacturing, Maffei Company to the world’s largest co-operative, Diamond Walnut, to a pre-public company, Indian Motorcycle. He presently operates a couple of micro-businesses. Robert holds a BS degree from Santa Clara University and an MBA in Finance from Golden Gate University. His former business club is a five time Regional Champion.

Mark Peterson

Principal, Peterson Communications

Mark Peterson is a marketing, public relations and strategy consultant who has worked with more than 40 technology companies ranging in size from start-up, venture-backed to industry stalwarts Microsoft, Seagate and Micron. Mark's passion includes inspiring innovation and entrepreneurship and is part of the planning team for the Monterey Bay Regional Business Plan Competition

Ian Priestnell

Ian Priestnell, Business Management Consulting
Ian Priestnell has been involved in corporate management, marketing and chemical research for companies in the United Kingdom, Germany and the US. He was born in Manchester England. He is a Licentiate of the Royal Institute of Chemistry and also received and Executive MBA from Stanford University. Mr. Priestnell has worked with Imperial Chemical Industries LTC., Prizer Inc., and W.R. Grace Inc.

Frank Priscaro

Brand Strategist & Principal, Ten Thousand Feet

Frank Priscaro created Ten Thousand Feet to help companies use brand strategy as their prime organizing principle. By creating an accessible but powerful brand strategy and orienting the company around it, Frank helps companies develop a compelling narrative about their unique value.

Frank has seen branding from both sides, from inside companies as a brand and marketing executive and as an independent strategic consultant. His client experience reads like a who’s who of Silicon Valley, and his current roster includes startups as well as giant tech corporations.

His work experience includes an award-winning advertising career at Chiat/Day, San Francisco

G. Stearns

G Stearns: Entrepreneur and Regional Venture Capitalist at Stearns & More Capital focused on Sustainability, eCommerce & Social Networks with the SPACE & LOHAS Fund & Accelerator. Educated in philosophy, psychology, religion and technology. Board member Brand Monterey Bay & Joint Venture Monterey Bay. Founder California Spaceports Network & Sustainable Lifestyle Network. Member of the National Space Society as a Space Ambassador for Planetary Sustainability Earth Mars & Beyond...

Eric Tao


Dr. Eric Tao directs the Institute for Innovation and Economic Development (iiED) and School of Information Technology and Communication Design (ITCD) at California State University Monterey Bay. He teaches and researches in information technology, innovation, e-learning, and globalization. He often speaks at international conferences on global technology, innovation, and education issues. He serves as board member for several startups companies and as judge at business plan competitions. Dr. Tao received his bachelor degree from NSYSU in Taiwan, computer science master from New Jersey Institute of Technology and P.h.D. in Computer Engineering from University of California, Irvine.

Mary Jo Zenk
Brad Barbeau
Eric Tao
Andrea Nield
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